Thanks to the generous support of

Education is Prevention

Shaken Baby Syndrome
is 100% preventable.
A major step in prevention will be achieved if the public health message "Never Shake a Baby" can be made part of our culture, just like "Don't Drink and Drive". Many people don't know that shaking a baby or a toddler can be dangerous.

Our strategy of prevention
is two fold.
More Information



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What Parents Can Do

Arizona non-profit dedicated to child abuse prevention All babies cry, but some cry more than others. They cry when they're hungry, bored, uncomfortable, frightened.

Caring For Your Baby

If your baby continues to cry after you've made sure there's no specific problem, try to stay calm and be aware of how you feel.

No child, at any age, should ever be shaken.

nsb_homeTaking care of a fussy baby, or a baby who cries and cannot be consoled, is very, very stressful. Sometimes, usually out of frustration, a caregiver will shake the baby forcefully, in an attempt to make him stop crying.

Never shake a baby because his tiny, fragile brain may be damaged. It takes only a few seconds of shaking to cause irreversible brain damage in an infant. Further damage can occur if the shaking ends with the baby hitting something, like a wall or mattress. When a baby is shaken to the point where his brain is damaged, it is called Shaken Baby Syndrome (SBS) or Shaken Impact Syndrome.

SBS is the leading cause of death in child abuse cases in the United States. The average age of the victims is between 3 and 8 months. In most cases, the person who injures the baby is a young male in his early 20s. He often is the baby's father or the mother's boyfriend. When a baby is shaken forcefully, the brain strikes the inside of the skull. This causes blood vessels and nerves to burst and the brain tissue to tear. Afterwards, the brain swells, causing more pressure and more damage. About 25-30% of the babies who have SBS die.

Click here to see the Never Shake A Baby Arizona Videos!


"I really learned a lot. For example, 1/3 of the babies die from baby shaking! That really got me sad! But you giving us that speech is truly going to change the future because now we know not to do it at all. To be honest, I didn't know it was that important. But after everything you told us, it truly made me see things differently. Thanks." --Alexis (8th Grade)

About Us

Every hour, one child in Arizona is abused or neglected.
24 hours a day.

Shaken Baby Syndrome (SBS) is a severe form of child maltreatment. One third of young children who are shaken violently will die. Shaken Baby Syndrome is 100% preventable!

Never Shake a Baby Arizona License Plate Grantee Final Report 2015
Never Shake a Baby Arizona 2013-2014 Annual Report
Never Shake a Baby Arizona 2012-2013 Annual Report
Never Shake a Baby Arizona 2011 Annual Report
Never Shake a Baby Arizona 2010 Annual Report
Never Shake a Baby Arizona 2009 Annual Report
Never Shake a Baby Arizona 2008 Annual Report
Never Shake a Baby Arizona 2007 Annual Report
Never Shake a Baby Arizona 2006 Annual Report

Never Shake a Baby Arizona (NSBAz) is an evidence-based program that is aimed at providing parents information and skills to prevent Shaken Baby Syndrome. Our goal is to eliminate Shaken Baby Syndrome. To achieve this goal, NSBAz is working to be available throughout the state to all parents who have just given birth.

The NSBAZ program is offered by the nurse to new parents just prior to discharge with their newborn. Parents who voluntarily participate are given a tip sheet on how to handle a crying infant; they watch a video on Shaken Baby Syndrome; and they are asked to sign a “commitment form” that states that they were educated on the dangers of shaking babies. They also make a plan to handle their crying child and inform all who take care of their child about their plan and about SBS.

During the program’s pilot stage, parents were asked to participate in a follow-up survey. Of those in the sample of parents who were called, 96% remembered the program and nearly 90% said they had shared the information they had learned with other caregivers for their child.

NSBAZ, a project of Prevent Child Abuse Arizona, is currently funded by grants from the Child Abuse Prevention License Plate Fund, BHHS Legacy Foundation, the Morris Foundation, Phoenix Sun's Charities, Virginia G. Piper Charitable Trust, and Arizona Department of Health Services, Bureau of Women’s and Children’s Health.

"I think it is good to show parents that they are not alone with frustration but there is a way to handle it.” --Parent

Read: Boston Globe OpEd of 10/18/2006

Read: Psychology Today "Dangers of Crying It Out”, 12/11/11