Our Organization


Never Shake a Baby Arizona is a program of Prevent Child Abuse Arizona which is shifting the public conversation about child maltreatment so that prevention is the priority.

PCA chose this as a prevention program because  it was evidence based and showed incredible improvement in outcomes for the prevention of shaking.  Dr. Mark Dias created the model and his work published in the Journal of Pediatrics.  The original publication can be found by clicking here.

Visit the official Prevent Child Abuse Arizona Website.

About the Never Shake a Baby Arizona Program

Never Shake a Baby Arizona (NSBAz) is an evidence-based program that is aimed at providing parents information and skills to prevent Shaken Baby Syndrome. Our goal is to eliminate Shaken Baby Syndrome. To achieve this goal, NSBAz is working to be available throughout the state to all parents who have just given birth.

The NSBAZ program is offered by the nurse to new parents just prior to discharge with their newborn. Parents who voluntarily participate are given a tip sheet on how to handle a crying infant; they watch a video on Shaken Baby Syndrome; and they are asked to sign a “commitment form” that states that they were educated on the dangers of shaking babies. They also make a plan to handle their crying child and inform all who take care of their child about their plan and about SBS.

During the program’s pilot stage, parents were asked to participate in a follow-up survey. Of those in the sample of parents who were called, 96% remembered the program and nearly 90% said they had shared the information they had learned with other caregivers for their child.

NSBAZ, a project of Prevent Child Abuse Arizona, is currently funded by grants from the Child Abuse Prevention License Plate Fund, BHHS Legacy Foundation, the Morris Foundation, Phoenix Sun’s Charities, Virginia G. Piper Charitable Trust, and Arizona Department of Health Services, Bureau of Women’s and Children’s Health.

Our Strategy, A Research Based Program

Never Shake a Baby Arizona was piloted from 2003-2005 at Flagstaff Medical Center and University Medical Center in Tucson. More than 7,600 families participated in the program. Parent comments overwhelmingly stated that the program was very helpful to them.   Click here for the link to the journal article published by the New York program that we use as the model for our program.

Hospitals around the state are implementing Never Shake A Baby Arizona (NSBAz). OB nurses, Childbirth Educators, and other hospital staff are trained to teach parents about crying as normal infant behavior and how to soothe their babies.  Nurses also teach parents to be aware of their frustrations with infant crying and steps to take to relieve them.  Shaken Baby Syndrome is generally triggered by infant crying, so learning how to calm a crying baby and/or take care of yourself as parent/caregiver can help to prevent it. Additionally, Home Visitors in the Healthy Families, Health Start, and Newborn Intensive Care Programs reinforce the NSBAz messages to further help parents to protect their babies.

“I think it is good to show parents that they are not alone with frustration but there is a way to handle it.” –Parent

Every hour, one child in Arizona is abused or neglected, 24 hours a day.

Shaken Baby Syndrome (SBS) is a severe form of child maltreatment.

One third of young children who are shaken violently will die. Shaken Baby Syndrome is 100% preventable!